Brand - Wolf & Rita
The idea behind Wolf & Rita emerged from a history of more than 30 years of experience in specialized shirts making, so the decision to create our own brand came as a natural step. Embracing the use of old techniques and the natural expertise that comes with experience, Wolf & Rita cultivates the savoir faire and inspiration of the past to create children’s wear for everyday use. 
 
FW18 COLLECTION - 'FOLK N'ROLL'
This season’s collection is colourfully inspired by Portuguese folklore and popular
traditions. In Podence, in the northern region of Portugal, the Caretos appear every Carnival,
running through the streets dressed in suits made of yellow, red, black, blue and
green fringe wool quilts, wearing brass, leather or wooden masks and rattles in their
belts. They jingle and jump and shout, playfully disquieting everything and
everyone! In Nazaré, land of fisherman, the women await their return from the sea wearing
seven skirts, for the seven waves of the ocean, the seven days of the week, the
seven virtues, the seven colours of the rainbow! And then this colourful palette is given a contemporary twist through Marcel Dzama’s illustrated characters and creatures, including dancing tree people and eerie-looking masquerade! With this collection Wolf&Rita hopes to inspire every kid to be a keeper of these traditions, reliving and remodelling it through their innocent eyes and playful charades.